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Research papers

Effective conversion: Turning insight into action

This paper will demonstrate in what way a strong partnership between client and research provider can provide a solution to deliver actionable findings based on different information sources on an on-going basis.The paper leads the reader through the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Yvan Goupil, Csaba Nemes
September 19, 2004
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Citation

Goupil and Nemes (2004a, September 19). Effective conversion: Turning insight into action. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/effective-conversion-turning-insight-into-action